How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of To View More >>

If you can’t name five things that differentiate you from your competitors, there’s probably only one – your price. Here's what differentiates Queensberry: 1. We believe the way to succeed is to stand out from the crowd, not to join it. There’s less competition, more satisfaction and more pride at the high end of the market … and it’s our job to help get you there. Think of our albums as profit centres, not costs. 2. We’re design-led. The people in your viewfinder will be looking at your albums for much longer than we will. They must look beautiful To View More >>

“Every two minutes people take as many photos as were taken throughout the whole 19th century.” Rachel is one of the Queensberry album design team, and she’s been collecting old photographs since she was at university. "My interest was sparked by reading Roland Barthes’ Camera Lucida (1980)”, she says. “The book was written after his mother’s death, and is as much about death as it is about photography. It was the idea that photographers are “agents of death” that really struck me.” “Any photo, no matter how recent, depicts To View More >>

If you want people to come looking for what’s desirable, not what’s cheapest, build your studio on high-end values. I recently visited an Audi dealership, not to buy a new car, but to learn how Audi sell their beautiful vehicles. Predictably I left desiring something I'd never considered before, and sold on Audi. My intention was to test drive the Audi Q5, but the salesperson suggested that the Q7 might be more comfortable for my height, so out in a Q7 we went. But not just any Q7, a Q7 Premium Plus with sport options! It was more amazing than I can describe … To View More >>